digital marketing designed for parent-focused brands

We’re a boutique marketing agency built to serve a hand-picked group of organizations that support children and families. From schools to enrichment programs, we specialize in helping you connect with today’s parents in ways that drive growth.

Strategic Support for
every stage of growth

Our Unique Approach

Foundation

Whether you launch a new business or entering a new market, we help you build a strong brand identity, clear messaging, and digital assets that attract families and spark early trust.

Momentum

With your operations up and running, we drive steady growth through campaigns that help you increase visibility, generate qualified leads, and nurture parent engagement.

Scale

As demand for your business rises, we help refine, automate, and optimize your marketing, turning one-time interactions into long-term relationships and brand advocates.

Join the many other companies that have partnered with First Steps to grow

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how we help you grow

  • We design high-converting websites and landing pages that not only look beautiful but also guide visitors to take action. From strategic wireframes to fully customized builds, every element is optimized to engage families and build trust from the first click.

  • Our SEO strategies ensure your school or service is discovered by the right families—right when they’re searching. We focus on technical fixes, on-page optimization, and content strategies that increase visibility and drive long-term traffic.

  • From Google to Meta, we craft data-driven ad campaigns that put your message in front of the right parents at the right time. Our approach goes beyond impressions—we optimize for real leads and measurable results.

  • We create engaging, thoughtful content that tells your story and builds community. From planning to posting, we ensure your social media reflects your values, connects with parents, and supports your overall marketing strategy.

  • Stay top-of-mind with beautifully designed emails that inform, inspire, and convert. From onboarding sequences to monthly newsletters, we help you nurture relationships and turn interest into enrollment or bookings.

  • We craft meaningful, well-researched blog content and digital/print materials that position you as a trusted authority. Whether you need family-facing guides, program brochures, or brand storytelling—we help you show up smart and professional.

  • Your brand is more than a logo—it’s a feeling. We develop visual identities that capture your mission and resonate with families. From color palettes to tone of voice, we help you make a lasting first impression.

  • We turn traffic into action. Through testing, analytics, and user behavior insights, we refine your site and campaigns to increase the number of parents who inquire, tour, and enroll.

award-winning team

Our team combines nationally recognized talent with expertise in marketing and childhood development. With over 5 years of combined experience, we bring a powerful perspective to campaigns; one that blends creativity, strategy, and industry-specific insight.

unparalleled expertise

We understand what makes parents stop scrolling, start clicking, and feel confident in their decision. From the way families research to how they make emotional decisions about care and education, we build strategies that speak to what matters most.

Purpose-Driven PartnerS

At First Steps, we don’t just execute; we collaborate. As a boutique agency, we intentionally stay small so we can be deeply involved. We work side-by-side with you to amplify your mission, grow your community, and create a lasting impact for the next generation.

CASE STUDIES

Real Results for Purpose-Driven Brands

From increasing enrollment to elevating brand visibility, our strategic efforts are designed to deliver measurable impact and meaningful connections with the families you serve.

ACTON ACADEMY Silicon Valley

Growing a microschool from 15 to over 80 students by amplifying their learner-driven mission through targeted digital strategy.

BEACON SCHOOLS

Partnering with Beacon’s three campuses to drive enrollment and awareness across early childhood and K–8 programs.

your business what drives our mission every day

Together, we will amplify your mission, grow your community, and create a lasting impact for the next generation. When you work with us, you're not hiring an agency. You're gaining a dedicated, mission-aligned partner committed to helping you grow, stand out, and truly make an impact.

  • Daycares

  • Early Childhood Education Programs

  • Infant & Toddler Care Centers

  • Preschools & Montessori Schools

  • Reggio Emilia-Inspired Schools

  • Dual-Language & Enrichment Programs

  • Children’s Museums

  • Children’s Church

  • After-School & Extracurricular Activities

  • ABA Therapy

  • Dance Studios, Gymnastics & Youth Sports Activities

  • Pediatric Dental Offices

  • Indoor Play Spaces

  • Speech and Occupational Therapy

are you Ready to take your first steps?

Please fill out this brief Client Application form for our Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discovery call with our team.