simple solutions for fast-paced growth
We’re a boutique digital marketing agency specializing in organizations that serve children and families. From schools and enrichment programs to pediatric providers and parent-focused brands, we help you connect with today’s parents in meaningful, measurable ways.
By working with a select group of no more than 15 clients at a time, we’re able to deliver the kind of high-touch, strategy-driven support that drives real growth. Our team blends deep marketing expertise with real-world experience in early childhood development, so we get your mission and know how to amplify it.
Join the many other companies that have partnered with First Steps Marketing







Marketing Solutions for Every Stage of Growth
The First Steps Approach
Hiring an internal marketing team is costly and often inefficient. Our flexible support model gives you access to a team of marketing and early childhood experts, all aligned with your mission to reach and serve families.
Foundation
Just getting started? We help you build a solid brand, craft clear messaging, and lay the digital groundwork to attract the right parents and build early trust.
Momentum
Your business is open, and now it’s time to grow. We implement marketing strategies that drive consistent growth in visibility, leads, and engagement.
Scale
You’re ready to expand. We fine-tune what’s working, introduce automations, and transform touchpoints into loyal advocates for your brand.
how we help you
-
We design high-converting websites and landing pages that not only look beautiful but also guide visitors to take action. From strategic wireframes to fully customized builds, every element is optimized to engage families and build trust from the first click.
-
Our SEO strategies ensure your school or service is discovered by the right families—right when they’re searching. We focus on technical fixes, on-page optimization, and content strategies that increase visibility and drive long-term traffic.
-
From Google to Meta, we craft data-driven ad campaigns that put your message in front of the right parents at the right time. Our approach goes beyond impressions—we optimize for real leads and measurable results.
-
We create engaging, thoughtful content that tells your story and builds community. From planning to posting, we ensure your social media reflects your values, connects with parents, and supports your overall marketing strategy.
-
Stay top-of-mind with beautifully designed emails that inform, inspire, and convert. From onboarding sequences to monthly newsletters, we help you nurture relationships and turn interest into enrollment or bookings.
-
We craft meaningful, well-researched blog content and digital/print materials that position you as a trusted authority. Whether you need family-facing guides, program brochures, or brand storytelling—we help you show up smart and professional.
-
Your brand is more than a logo—it’s a feeling. We develop visual identities that capture your mission and resonate with families. From color palettes to tone of voice, we help you make a lasting first impression.
-
We turn traffic into action. Through testing, analytics, and user behavior insights, we refine your site and campaigns to increase the number of parents who inquire, tour, and enroll.
award-winning team
Our team blends award-winning digital marketing talent with deep expertise in early childhood education. With over 50 years of combined experience, we bring unmatched insight to every campaign we create.
unparalleled expertise
We understand what makes parents pause, click, and trust. By combining our marketing know-how with a deep understanding of the education landscape, we craft strategies that speak directly to families' hopes and needs.
Purpose-Driven Partnership
We’re more than an agency—we’re your collaborators in impact. Together, we’ll amplify your mission and help shape the next generation by connecting with families in meaningful, lasting ways.
CASE STUDIES
Real Results for Purpose-Driven Brands
From increasing enrollment to elevating brand visibility, our strategic marketing efforts are designed to deliver measurable impact and meaningful connections with the families you serve.
ACTON ACADEMY SV
Helping Acton SV grow from 15 to 80+ students by amplifying their learner-driven mission through targeted digital strategy.
BEACON SCHOOLS
Partnering with Beacon’s three Florida campuses to drive enrollment and awareness across early childhood and K–8 programs.
your business is
our mission
At First Steps, we specialize in marketing for businesses that serve children and families. Whether you’re nurturing infants, guiding preschoolers, or enriching the lives of school-age kids, we’re here to elevate your impact with marketing strategies designed specifically for your audience.
Early Childhood Education Programs
Infant & Toddler Care Centers
Preschools & Montessori Schools
Reggio Emilia-Inspired Schools
Dual-Language & Enrichment Programs
Children’s Museums
After-School & Extracurricular Activities
ABA Therapy & Pediatric Therapy Clinics
Dance Studios, Gymnastics & Youth Sports
Pediatric Dental Offices
Indoor Play Spaces
ready to take your first steps?
Please fill out this brief introduction form for our Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discover call with our team.