End-to-End Marketing Support for Every Stage of Growth

From building your digital presence to driving enrollment and nurturing lasting family relationships, our team of education and marketing experts works alongside you to craft strategies that amplify your mission and fuel measurable growth.

Web & Landing Page Development

  • From the first inquiry to long-term parent loyalty, email is one of the most effective ways to nurture relationships with families. We design email workflows and newsletters that educate, inspire, and keep your school in parents’ inboxes for all the right reasons.

    • Automated 4–5 email nurture workflows to convert inquiries

    • Monthly newsletters to keep leads and current families engaged

    • Segmentation, personalization, and design for higher open rates

  • Parents are busy — but email ensures you stay connected, answering their questions and reminding them why your program is the right choice.

Paid Advertising

  • Your content should do more than fill space — it should educate parents, showcase your values, and guide them closer to enrollment. We create blogs and marketing collateral that position you as a trusted voice in your community.

    • Monthly blog posts optimized for SEO and parent engagement

    • Custom-designed info packets, brochures, or enrollment guides

    • Storytelling that highlights your mission, staff, and programs

  • Families choose schools they trust. Strategic content builds credibility, answers questions, and makes your brand the obvious choice.

Logo & Branding Development

  • Your brand is more than a logo — it’s the way parents feel when they interact with your school. We help you build a polished, consistent brand identity that communicates professionalism, warmth, and trust from the very first glance.

    • Custom logo design or refresh

    • Comprehensive brand kits (colors, fonts, voice guidelines)

    • Branded templates for social media, emails, and marketing collateral

  • A strong, cohesive brand helps you stand out from competitors and signals to parents that your program is professional, reliable, and worth their trust.

Email Marketing & Newsletters

  • Getting families to your site is only half the battle. CRO ensures that once they arrive, they’re guided smoothly toward taking action — whether that’s booking a tour, filling out a form, or contacting you directly.

    • Full review of the parent journey on your site and landing pages

    • A/B testing on forms, CTAs, and layouts to increase conversions

    • Data-driven adjustments to reduce drop-offs and boost inquiries

  • Even small improvements in conversion rate can mean dozens of additional inquiries per month without increasing ad spend — helping you grow smarter, not just harder.

Conversion Rate Optimization

  • Paid ads are one of the fastest ways to reach parents actively searching for schools and programs like yours. We design and manage campaigns that put your brand in front of the right families at the right time.

    • Paid search campaigns on Google

    • Paid social campaigns on Facebook and Instagram

    • Ongoing optimization to lower cost per lead

  • Our data-driven approach ensures your ad dollars go further, generating more inquiries and tours without wasted spend.

  • Your website is often the first place parents go to learn about your school or program — and it should build trust instantly. We design user-friendly, mobile-optimized websites and landing pages that reflect your brand and guide parents to take action.

    • Custom website revamps with pages for your programs, admissions, and more

    • Conversion-focused landing pages for paid ads

    • SEO-friendly design and integrations to track performancE

  • A polished, easy-to-navigate site ensures that when parents find you, they feel confident reaching out — turning curiosity into scheduled tours and new enrollments.

Blog & Collateral Development

Media Production

  • Parents don’t just want to read about your school — they want to see it. Professional photos and videos bring your programs, staff, and culture to life, helping families instantly connect with your brand.

    • On-site professional photography of classrooms, staff, and facilities

    • Event coverage and highlight videos (with drone footage available)

    • Short-form video clips optimized for social media and digital ads

    • Edited, high-resolution deliverables with full commercial usage rights

  • Authentic, high-quality visuals help parents picture their child thriving in your program. From your website to social media ads, professional media builds trust, sparks interest, and makes your school unforgettable.

SEO & AEO

  • When parents search “childcare near me,” you should be the school they find first. Our dedicated SEO services make sure your website is visible in search results and answers the questions parents are asking.

    • Keyword research and optimization for your local market

    • On-page SEO improvements (meta tags, content, internal linking)

    • Answer Engine Optimization (AEO) for tools like ChatGPT and Google SGE

  • Strong SEO ensures you’re not just online — you’re easy to find, helping you attract more qualified leads without extra ad spend.

Social Media Management

  • Parents spend hours a day on social media — and your school or program needs to be part of that conversation. We create, schedule, and manage content that builds trust, engages your community, and keeps your brand top of mind.

    • 8–10 custom posts per month tailored to your programs and families

    • Content calendars built around your enrollment cycle

    • Audience engagement, community-building, and performance reporting

  • Social media isn’t just about likes — it’s about connection. Our strategies turn online engagement into real-world relationships that drive inquiries and tours.

Unmatched Expertise and Passion for Early Childhood

1
Our Expertise

Unlike any other agency, we have a team of childcare marketing specialists who possess a deep understanding of early childhood education. Our knowledge of the unique needs and challenges faced by schools, preschools, daycares, and Montessori programs allows us to create marketing strategies that resonate with parents and caregivers seeking the best for their children.

2
Our Approach

We believe that every educational institution is unique, and one-size-fits-all approaches won't suffice. At First Steps Marketing Agency, we take a personalized approach to crafting marketing solutions for each school. Our strategies are carefully tailored to align with your institution's vision, goals, and target audience, ensuring maximum impact and results.

3
Our Passion

Our agency's driving force is a genuine passion for early childhood education. We are not just marketers; we are advocates for the value of quality education in a child's formative years. This passion fuels our commitment to supporting schools, promoting positive learning experiences, and making a meaningful difference in the lives of young learners and their families.

FAQs

  • We’re a boutique agency that intentionally works with a limited number of clients at a time. This means you’ll receive high-touch support and the kind of personalized strategy you’d expect from an in-house team, while also gaining access to a full team of marketing and education experts.

  • Not at all. While we love working with schools in our community, we partner with education-focused organizations across the country. Our digital-first approach makes collaboration seamless, no matter where you’re located.

  • We track what matters most to you: inquiries, tours, and enrollments. Our strategies are designed not just to boost vanity metrics like likes and clicks, but to deliver meaningful results that grow your school or program.

  • We’ll guide you through a streamlined onboarding experience, gathering everything we need — from brand assets to program highlights — to hit the ground running. You’ll meet your dedicated Client Success Director, who will ensure your goals and timelines stay on track.

  • Yes. All ad accounts, CRMs, websites, and social media platforms are created in your name, ensuring you retain full ownership of your data and assets. We’re granted admin access only for the duration of our partnership.

  • Timelines vary depending on services, but most clients see meaningful traction within the first 90 days. Long-term growth, especially in enrollment and retention, comes as we build momentum through consistent, strategic marketing.