Turn More Clicks Into more sign-ups
Getting traffic is just the first step—what happens next is where the real magic happens. Conversion Rate Optimization ensures that the parents visiting your website or landing pages don’t just browse… they take action.
At First Steps, we work with schools, enrichment programs, and parent-focused providers to fine-tune every step of the user journey. From page layout to call-to-action language, we analyze, test, and improve so that your marketing efforts drive real results—more inquiries, tours, and sign-ups.
Our cro services
The First Steps Approach
user experience & journey mapping
We walk through your digital experience as a parent would—from ads to form submissions—and identify exactly where confusion or friction is happening. Then we streamline it to make the next step feel natural and easy.
a/b testing & data-driven design
Our team runs strategic A/B tests on copy, design, forms, and layouts to see what resonates with your audience. The result? A steady lift in conversion rates without needing more ad spend.
form optimization & lead flws
Long, clunky forms or unclear calls to action can cost you leads. We redesign these critical touchpoints to reduce friction, increase clarity, and make it effortless for parents to say “yes.”
WHY IT MATTERS
You work hard (and spend real dollars) to bring families to your website—so don’t let them slip away. A 1–2% increase in your conversion rate could mean dozens of additional leads every month without increasing your marketing budget. CRO is one of the most powerful ways to grow enrollment by working smarter, not harder.
FAQs
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We use heatmaps, user recordings, A/B testing software, and performance analytics to track behavior and make informed changes.
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Some improvements (like form changes) can deliver immediate results. More complex testing may take 60–90 days to show measurable impact.
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Yes! Ads bring people to your site, but CRO makes sure those visits turn into leads. Without it, you may be wasting ad spend on traffic that doesn't convert.
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That’s okay! We can still implement best practices, test with smaller samples, and prepare your site for growth as your traffic increases.
ready to take your first steps?
Please fill out this brief introduction form for our Head of Early Education and Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discover call with our team.
