Reach more parents, Fill more spots, and Grow faster
Paid ads are one of the fastest and most effective ways to get in front of parents actively looking for programs just like yours. Whether it's Google Search, Meta (Facebook/Instagram), or YouTube, we build and manage smart advertising campaigns that generate real leads—not just clicks.
At First Steps, we specialize in ad strategies for schools, enrichment programs, and providers who serve children and families. We don’t just drive traffic—we drive enrollment.
Our Paid Ads services
The First Steps Approach
Smart Targeting & Strategy
We use geotargeting, audience interests, and behavioral data to zero in on parents in your community who are most likely to convert. Every campaign is custom-built based on your goals and your market.
Creative That Converts
From ad copy to design to video, we create compelling ad assets that speak to what parents care about—trust, safety, learning, and joy. We tailor each message to reflect your unique voice and program strengths.
Ongoing Optimization & Reporting
Our team continually tests, adjusts, and refines your ads to lower your cost per lead and increase results over time. You’ll receive easy-to-understand performance reports that show exactly what’s working and why.
WHY IT MATTERS
When done well, paid ads can bring in high-quality leads within days. We’ve helped clients cut their cost per lead in half, fill up summer programs, and boost brand awareness in highly competitive areas—all with thoughtful, data-driven campaigns.
FAQs
-
We primarily use Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram), but can also support TikTok, Pinterest, or LinkedIn depending on your audience and goals.
-
Most of our clients start with $1000–$2,000/month in ad spend. We’ll help you determine a realistic and effective budget based on your market size and enrollment goals.
-
Yes! Our team handles everything—copy, graphics, landing page integration, and ongoing testing—so you can stay focused on running your program.
-
Absolutely. We provide clear, monthly reports and insights so you can see where every dollar goes—and how it performs.
ready to take your first steps?
Please fill out this brief introduction form for our Head of Early Education and Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discover call with our team.
