Pacesetter Academy
Pacesetter Academy serves children from 6 weeks old through middle school. With a strong focus on academic excellence and whole-child development, Pacesetter partnered with us to enhance its digital presence and attract more families. Our tailored marketing strategy helped refresh their website, launch targeted ads, and build an engaging email nurture system — positioning Pacesetter as a top choice for parents seeking a nurturing and academically enriching environment.
Our Work
How we Helped
We take the time to understand the unique strengths, values, and goals of each educational institution we serve. This enables us to craft marketing solutions that align with your vision and appeal to families seeking the best educational experiences for their children.
Website Optimization
We completely redesigned and rebuilt the website to align with Beacon Schools’ brand and enrollment goals. From wireframes to copy to final design, the new site provides a seamless user experience, supports lead generation, and reflects the professionalism and warmth of each campus.
Organic Social Media
We crafted and implemented a consistent organic social media strategy to build brand awareness and community engagement. Through thoughtful content and eye-catching visuals, we increased reach, reinforced credibility, and kept families informed and inspired.
SEO Audit
We conducted a deep SEO audit to identify on-site and technical barriers holding back search visibility. From keyword strategy to site architecture, we delivered actionable solutions that improved organic traffic and set a strong foundation for long-term search growth.
Website Audit
We performed a comprehensive website audit to uncover friction points, outdated content, and user experience challenges. Our insights provided a clear roadmap for improving site performance, increasing engagement, and converting more visitors into prospective families.
Paid Advertising
We launched a strategic paid advertising campaign across Google and social media platforms to drive qualified traffic and tour sign-ups. With compelling messaging and optimized targeting, we significantly boosted visibility and delivered high-quality leads for all three campuses.
Our impact
How we impact this company
Decreased cost-per-lead
We cut the average cost per lead by over 50% compared to industry benchmarks and continued to improve performance, decreasing CPL by an additional 8% month over month.
Decreased cost-per-lead
We cut the average cost per lead by over 50% compared to industry benchmarks and continued to improve performance, decreasing CPL by an additional 8% month over month.
Increased lead generation
Our campaigns generated over 100 high-quality leads—including more than 20 for their summer program—connecting Beacon Schools with families actively seeking care and education.
Increased brand awareness
We reached over 54,500 local parents across all three Beacon School campuses, significantly expanding brand recognition and visibility in their communities.
Increased brand awareness
We reached over 54,500 local parents across all three Beacon School campuses, significantly expanding brand recognition and visibility in their communities.
Our delivery
Project highlights
Paid Ads Development
We launched and managed targeted paid advertising campaigns for Education Station across Meta and Google platforms. These campaigns focused on enrollment and summer program promotion, driving high-intent traffic and generating quality leads at a reduced cost per acquisition.
Social Media Management
For A Children’s Carousel, we implemented a consistent and engaging organic social media strategy. With curated content aligned to their brand and mission, we helped increase their visibility, build community trust, and position the school as a vibrant, nurturing environment for early childhood education.
Website Development
We conducted a full audit and redesign of Pacesetter Academy’s website to improve user experience, streamline navigation, and increase conversion rates. This included strategic updates to site structure, refreshed copy, stronger calls-to-action, and enhanced mobile responsiveness to ensure families could easily engage with the school online.
Let's go!
Together, we will amplify your mission, grow your community, and create a lasting impact for the next generation.
Let's go!
Together, we will amplify your mission, grow your community, and create a lasting impact for the next generation.
Let's go!
Together, we will amplify your mission, grow your community, and create a lasting impact for the next generation.