beacon schools

Beacon Schools is a family of three private schools in Florida—Pacesetter Academy, A Children’s Carousel, and Education Station—serving children from 6 weeks old through middle school. Rooted in a commitment to high-quality early education and academic excellence, Beacon partnered with us to strengthen their brand presence and increase enrollment across all campuses. Through a tailored marketing strategy, we helped each school stand out in its local community and connect with families seeking a nurturing, well-rounded educational environment.

how we helped

  • We launched a strategic paid advertising campaign across Google and social media platforms to drive qualified traffic and tour sign-ups. With compelling messaging and optimized targeting, we significantly boosted visibility and delivered high-quality leads for all three campuses.

  • We performed a comprehensive website audit to uncover friction points, outdated content, and user experience challenges. Our insights provided a clear roadmap for improving site performance, increasing engagement, and converting more visitors into prospective families.

  • We conducted a deep SEO audit to identify on-site and technical barriers holding back search visibility. From keyword strategy to site architecture, we delivered actionable solutions that improved organic traffic and set a strong foundation for long-term search growth.

  • We crafted and implemented a consistent organic social media strategy to build brand awareness and community engagement. Through thoughtful content and eye-catching visuals, we increased reach, reinforced credibility, and kept families informed and inspired.

  • We completely redesigned and rebuilt the website to align with Beacon Schools’ brand and enrollment goals. From wireframes to copy to final design, the new site provides a seamless user experience, supports lead generation, and reflects the professionalism and warmth of each campus.

increased brand awareness

We reached over 54,500 local parents across all three Beacon School campuses, significantly expanding brand recognition and visibility in their communities.

increased lead generation

Our campaigns generated over 100 high-quality leads—including more than 20 for their summer program—connecting Beacon Schools with families actively seeking care and education.

DECREASED COST-PER-LEAD

We cut the average cost per lead by over 50% compared to industry benchmarks and continued to improve performance, decreasing CPL by an additional 8% month over month.

PROJECT HIGHLIGHTS

PROJECT HIGHLIGHTS

WEBSITE DEVELOPMENT

We conducted a full audit and redesign of Pacesetter Academy’s website to improve user experience, streamline navigation, and increase conversion rates. This included strategic updates to site structure, refreshed copy, stronger calls-to-action, and enhanced mobile responsiveness to ensure families could easily engage with the school online.

SOCIAL MEDIA MANAGEMENT

For A Children’s Carousel, we implemented a consistent and engaging organic social media strategy. With curated content aligned to their brand and mission, we helped increase their visibility, build community trust, and position the school as a vibrant, nurturing environment for early childhood education.

PAID ADS DEVELOPMENT

We launched and managed targeted paid advertising campaigns for Education Station across Meta and Google platforms. These campaigns focused on enrollment and summer program promotion, driving high-intent traffic and generating quality leads at a reduced cost per acquisition.

ready to take your first steps?

Please fill out this brief introduction form for our Head of Early Education and Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discover call with our team.