Stay Top of Mind with Every Email You Send

Email marketing is one of the most effective ways to nurture relationships with parents. Whether it's a welcome message, monthly newsletter, or a special event announcement, the right email builds trust and keeps your school top of mind. At First Steps, we help schools and family-focused providers craft and send engaging emails that not only inform but also inspire action.

Let us handle your email strategy, design, and automation—so you can focus on what you do best: serving families and creating meaningful educational experiences.

Our email services

The First Steps Approach

Engaging, Branded Newsletters

We create eye-catching, mobile-friendly newsletters that parents are excited to open. With clear, concise messaging and a design that reflects your brand, we ensure your updates get noticed and acted upon.

Automated Email Sequences

From welcome series to re-engagement campaigns, we help you automate personalized email flows that connect with parents at the right time, nurturing relationships and converting leads into loyal families.

Performance-Driven Strategy

Our team continually analyzes your email campaign performance—open rates, click-through rates, and conversions—providing easy-to-understand reports to show you what’s working and what needs improvement.

WHY IT MATTERS

Emails allow you to share updates, promote events, and highlight important milestones—all while reinforcing your brand’s trustworthiness and values. Done correctly, your email campaigns can foster a sense of community, remind families why they chose your school, and encourage them to stay engaged year-round.

FAQs

  • The frequency of emails depends on your goals and audience. For most schools and family-focused organizations, we recommend a monthly or bi-weekly newsletter, with occasional promotional emails or event reminders as needed. Consistency is key, but we also want to ensure you’re not overwhelming your recipients.

  • Emails should highlight key updates, upcoming events, and valuable resources for parents. This might include program news, student success stories, seasonal tips, or exclusive offers. The content should always reflect your school’s mission and values while keeping parents engaged.

  • Don’t worry! We can help you build an email list from the ground up. By offering valuable resources on your website, hosting events, and utilizing social media, we can help you capture email addresses from interested parents. We also use opt-in strategies that comply with email marketing laws and ensure your list remains engaged and healthy.

  • Absolutely! With our email marketing services, you’ll receive detailed performance reports. These reports show how many people opened your email, clicked on links, and took actions like signing up for an event. Tracking these metrics helps us optimize future emails for better results.

ready to take your first steps?

Please fill out this brief introduction form for our Head of Early Education and Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discover call with our team.