Get found by the right families, right when they’re searching

Parents are searching online every day for schools, childcare programs, and youth services—but if your website isn’t showing up, you’re missing out. SEO (Search Engine Optimization) helps your business appear in local search results and rank higher on Google when it matters most.

At First Steps, we specialize in SEO strategies tailored specifically for organizations that serve families and children. Our goal is simple: to make sure parents find you first.

Our seo services

The First Steps Approach

Local SEO Optimization

From Google Business Profile setup to directory listings, we optimize your local presence so you show up in map results and “near me” searches—essential for businesses targeting specific communities.

On-Page SEO & Content Strategy

We audit your website’s structure, meta tags, headings, internal links, and keywords to ensure search engines (and parents) understand what you offer. Plus, we help you build helpful content that answers parents’ questions and builds trust.

Technical SEO & Site Performance

Fast load times, mobile responsiveness, and clean site architecture are critical for both rankings and user experience. We optimize the backend of your site so Google loves it as much as families do.

WHY IT MATTERS

A strong SEO foundation helps you generate traffic consistently without paying for ads. It's an investment that pays off month after month, helping your program rise above the noise and reach more families organically.

FAQs

  • SEO is a long-term strategy. Most clients begin to see meaningful improvements in search visibility and traffic within 6–9 months.

  • Yes. Paid ads are great for quick wins, but SEO builds lasting traffic and helps lower your cost-per-lead over time. They work best together.

  • Absolutely. We offer comprehensive SEO audits to identify quick wins and long-term opportunities to improve your rankings and visibility.

  • We start with a foundational setup or cleanup, but ongoing SEO (including new content, link building, and site updates) is highly recommended for long-term success.

ready to take your first steps?

Please fill out this brief introduction form for our Head of Early Education and Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discover call with our team.