Let Your Brand Story Shine One Post at a Time
Your social media presence is often the first impression parents have of your brand. It's where trust begins—and where your values, culture, and day-to-day experiences come to life.
At First Steps, we help schools, enrichment programs, and family-focused providers consistently show up online with purpose. Whether you're too busy to post or unsure what to say, our team handles strategy, creation, and management so you can focus on what matters most: the kids.
Our social media services
The First Steps Approach
Custom Content Creation
We create unique posts every month that reflect your brand, tell your story, and resonate with parents—ranging from educational tips to behind-the-scenes moments and seasonal updates.
Strategic Planning & Scheduling
We build a monthly content calendar with clear themes, aligned with your goals, events, and enrollment cycles. Every post is planned with intention, not guesswork.
Engagement & Community Building
We don’t just post—we help you foster connection. From responding to comments to encouraging shares, we help turn your followers into loyal advocates.
WHY IT MATTERS
Parents make decisions based on how they feel about your brand. A thoughtful, consistent social media presence builds trust, shows professionalism, and reinforces everything they hear from word-of-mouth or advertising. It helps families picture their child with you—before they even take a tour.
FAQs
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We focus on Instagram and Facebook, but can also support TikTok, Pinterest, or LinkedIn if they align with your audience.
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We’ll guide you on what kinds of photos to take, and we can use a mix of what you send and high-quality branded graphics we design.
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Absolutely. We love when schools and providers share real-time content. We’ll make sure what we post complements your voice and keeps things cohesive.
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Yes—we offer hashtag research, engagement prompts, and strategies to help you build your following over time.
ready to take your first steps?
Please fill out this brief introduction form for our Head of Early Education and Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discover call with our team.
