We developed and executed a comprehensive paid advertising strategy that included both paid search and social media advertising. By targeting specific demographics and interests, we drove highly relevant traffic to Acton’s website. Our campaigns were designed to raise awareness among parents seeking alternative education options and significantly increased inquiries and enrollments. Through ongoing optimization, we maximized the return on investment, helping Acton grow from 15 to over 80 students/

We created and managed Acton’s organic social media presence across multiple platforms, crafting engaging content that highlighted the school’s unique learner-driven approach and nurturing community. Our strategy included regular posts featuring student success stories, behind-the-scenes looks at day-to-day activities, and parent testimonials. This authentic, value-driven content helped build a strong online presence and foster deeper connections with prospective families, ultimately driving more inquiries and engagement.

We implemented HubSpot as Acton’s CRM, fully customizing the platform to meet their unique needs. This included setting up automated workflows, tracking prospective family interactions, and managing follow-up communications. By streamlining the admissions pipeline, the CRM allowed Acton to efficiently manage their growing number of inquiries and applications, ensuring that no lead was missed and communication remained personalized and timely.

We developed an engaging and informative newsletter strategy that kept current families updated on school events while nurturing relationships with prospective families. Each newsletter was carefully crafted to showcase Acton’s educational philosophy, upcoming open houses, student milestones, and community stories, helping to build trust and keep Acton top of mind for families exploring educational options for their children.

We designed and implemented a blog strategy focused on highlighting Acton’s educational approach, success stories, and thought leadership in the microschool movement. Our content included a mix of educational insights, student and parent testimonials, and expert perspectives on learner-driven education. These posts not only boosted SEO efforts but also positioned Acton as a trusted voice in the alternative education space, helping to attract more families seeking a personalized learning experience for their children.

For Acton Academy, we developed a robust email marketing strategy that focused on nurturing relationships with prospective families from the moment they expressed interest.

After a parent signed up for a tour, we implemented comprehensive workflows to keep them engaged and informed throughout the entire admissions process.

We redesigned Acton’s website and created optimized landing pages to enhance user experience and drive conversions. Our focus was on clear messaging, intuitive navigation, and compelling calls to action. The landing pages were tailored for specific campaigns, including open houses and inquiry forms, which resulted in increased engagement and higher enrollment inquiries. Through data-driven adjustments, we ensured that Acton’s digital presence was not only visually appealing but also an effective tool in driving admissions growth.