Your Mission, Amplified. Your Growth, Simplified.

As a boutique firm, we work with a select group of mission-driven organizations that serve children and families, offering high-touch support that feels in-house. From schools to pediatric providers, we help you connect with today’s parents through marketing that amplifies your impact and fuels long-term growth.

Strategic Support for
Every Stage of Growth

Our Unique Approach

Icon depicting three stacked layers within a circular background.

Foundation

Whether you launch a new business or entering a new market, we help you build a strong brand identity, clear messaging, and digital assets that attract families and spark early trust.

Smiley face icon inside a light blue circle on a black background.

Momentum

With your operations up and running, we drive steady growth through campaigns that help you increase visibility, generate qualified leads, and nurture parent engagement.

Line drawing of a rocket launching with motion lines, inside a light blue circle.

Scale

As demand for your business rises, we help refine, automate, and optimize your marketing, turning one-time interactions into long-term relationships and brand advocates.

Join the many other schools and businesses that have partnered with First Steps to grow

Acton Academy Silicon Valley logo with a stylized letter A and a cartoon character of a person wearing a hat and glasses.
Logo for Pacesetter Academy with stylized yellow 'P' and triangle design, and black text
Logo for Heights Little Learners, a preschool and childcare center established in 1973, featuring a paper airplane with a dotted flight path.
Logo for a children's carousel preschool featuring a colorful text and a silhouette of a carousel horse.
Logo for Education Station Preschool with four colorful icons representing puzzle piece, house, apple, and girl reading, alongside the text 'Education Station Prescool'.
Logo for Raya Sunshine Pediatric Dentistry featuring a smiling sun with a tooth face and colorful rays, with the text "Raya Sunshine" and "Pediatric Dentistry" in yellow and brown.
TEJ Acton Academy logo with a stylized mountain or pyramid graphic and the slogan 'Find Your Calling, Change the World.'
Artisan-BW-logo-Horiz-POS.png
Group of young children sitting indoors, raising their hands, engaged in an activity.

How We Help You Grow

  • We design high-converting websites and landing pages that not only look beautiful but also guide visitors to take action. From strategic wireframes to fully customized builds, every element is optimized to engage families and build trust from the first click.

  • Our SEO strategies ensure your school or service is discovered by the right families—right when they’re searching. We focus on technical fixes, on-page optimization, and content strategies that increase visibility and drive long-term traffic.

  • From Google to Meta, we craft data-driven ad campaigns that put your message in front of the right parents at the right time. Our approach goes beyond impressions—we optimize for real leads and measurable results.

  • We create engaging, thoughtful content that tells your story and builds community. From planning to posting, we ensure your social media reflects your values, connects with parents, and supports your overall marketing strategy.

  • Stay top-of-mind with beautifully designed emails that inform, inspire, and convert. From onboarding sequences to monthly newsletters, we help you nurture relationships and turn interest into enrollment or bookings.

  • We craft meaningful, well-researched blog content and digital/print materials that position you as a trusted authority. Whether you need family-facing guides, program brochures, or brand storytelling—we help you show up smart and professional.

  • Your brand is more than a logo—it’s a feeling. We develop visual identities that capture your mission and resonate with families. From color palettes to tone of voice, we help you make a lasting first impression.

  • We turn traffic into action. Through testing, analytics, and user behavior insights, we refine your site and campaigns to increase the number of parents who inquire, tour, and enroll.

A black and white illustration of a medal with a ribbon, featuring a gear or cog inside a circular outline.

Award-Winning Team

Our team combines nationally recognized talent with expertise in marketing and childhood development. With over 50 years of combined experience, we bring a powerful perspective to campaigns; one that blends creativity, strategy, and industry-specific insight.

A black and white icon of a light bulb with a smiling face.

Unparalleled Expertise

We understand what makes parents stop scrolling, start clicking, and feel confident in their decision. From the way families research to how they make emotional decisions about care and education, we build strategies that speak to what matters most.

Black and white icon of two hands shaking.

Purpose-Driven Partners

At First Steps, we don’t just execute; we collaborate. As a boutique agency, we intentionally stay small so we can be deeply involved. We work side-by-side with you to amplify your mission, grow your community, and create a lasting impact for the next generation.

See Our Work

  • Website homepage for Pacesetter Academy featuring images of children engaged in educational activities, a building exterior, and cartoon mascot, emphasizing nurturing, creativity and play-based curriculum.

    Pacesetter Academy Website

  • Screenshot of Acton Academy Silicon Valley website with a banner image of smiling students and adults, navigation menus, and informational sections about programs, tours, and admissions for preschool and K-12 education.

    Acton SV Landing Page

  • Sign advertising preschool enrollment for children ages 1 to 5, highlighting features such as a safe environment, modern facilities, caring staff, arts and creativity, academic growth, social skills, and extracurricular activities. The background shows children in a classroom, with a young girl in a yellow shirt raising her hand.

    Education Station Ad

  • A school homepage featuring children, playground, director's photo, and school information sections.

    Heights Little Learners Website

  • Flyer for A Children's Carousel Preschool featuring enrollment for ages 6 weeks to 5 years, highlighting features such as academic focus, state-of-the-art facilities, small class sizes, school program readiness, qualified teachers, indoor play area, and safety, with a photo of smiling children in classroom.

    A Children's Carousel Social Post

  • Screen displaying a guide titled "Why Music Matters: The Brain-Boosting Power of Early Music Education," with a dark blue patterned background and a prompt to tap for more information.

    Artisan Childcare Center Social Post

VIEW CASE STUDIES

Your Business What Drives Our Mission Every Day

Together, we will amplify your mission, grow your community, and create a lasting impact for the next generation. When you work with us, you're not hiring an agency. You're gaining a dedicated, mission-aligned partner committed to helping you grow, stand out, and truly make an impact.

  • Daycares

  • Early Childhood Education Programs

  • Infant & Toddler Care Centers

  • Preschools & Montessori Schools

  • Reggio Emilia-Inspired Schools

  • Dual-Language & Enrichment Programs

  • Children’s Museums

  • Children’s Church

  • After-School & Extracurricular Activities

  • ABA Therapy

  • Dance Studios, Gymnastics & Youth Sports Activities

  • Pediatric Dental Offices

  • Indoor Play Spaces

  • Speech and Occupational Therapy

Are You Ready To Take Your First Steps?

Please fill out this brief Client Application form for our Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discovery call with our team.

A happy young girl with curly hair squatting on a beige rug next to a baby doll, in a bright bedroom with a bed, bookshelf, and toys in the background.