Frequently Asked Questions

What does a childcare marketing agency do?

A childcare marketing agency helps preschools, daycares, and early learning centers grow their enrollment and strengthen their brand. Services often include paid advertising, website design, social media management, SEO, and email marketing—all tailored to the needs of childcare providers.

Why should I hire a marketing agency for my preschool or daycare?

A specialized marketing agency understands the unique needs of childcare businesses. We help you attract high-quality leads, build trust with families, and fill your classrooms more efficiently using data-backed strategies.

How can First Steps help my childcare center grow enrollment?

We build custom marketing systems that include lead-generating ads, optimized websites, parent-focused content, and automated email workflows. Our goal is to make enrollment easier, faster, and more consistent for your team.

What makes First Steps different from other digital marketing agencies?

We specialize in childcare and early education marketing. Unlike general agencies, we know what families look for, how they search, and how to communicate your value in a way that builds trust and drives action.

Do you only work with childcare businesses?

Yes, our agency is 100% focused on the childcare and early education space. This means we understand your industry, seasonal patterns, and parent decision-making behavior better than most.

How much does childcare marketing cost per month?

Our clients typically invest between $2,500 and $6,000 per month depending on their size, location, and scope of services. We offer transparent pricing and flexible packages based on your goals.

Is there a minimum contract or time commitment?

Yes. We require a minimum 3-quarter (9-month) commitment to ensure we have enough time to deliver strong results and build a reliable marketing foundation.

What’s included in your full-service marketing packages?

Packages often include social media management, paid ad strategy and execution, website updates, SEO support, email marketing, landing pages, and regular reporting.

How long does it take to see results from your marketing efforts?

You may begin seeing early traction within the first 30 days, but most schools see steady enrollment growth and stronger brand visibility after the first 60 days of consistent marketing.

Do you provide custom strategies or use a template for all clients?

Every school is different. We customize each strategy based on your enrollment goals, audience, and current marketing assets.

What kind of advertising do you do for preschools and daycares?

We create and manage targeted ad campaigns across platforms like Facebook, Instagram, and Google. These ads are designed to reach local families actively searching for childcare.

Do you offer Google Ads and Meta (Facebook/Instagram) Ads?

Yes, we are experienced in running both Google Ads and Meta Ads for childcare centers. We use performance data to continuously optimize campaigns for better ROI.

Can you help us with branding or a new logo for our childcare business?

Absolutely. We can design a professional logo, define your brand colors, create visual guidelines, and help you stand out in your community.

What’s included in your social media management services?

We create engaging posts, schedule them strategically, manage comments and messages, and track performance. We focus on building community and trust with current and prospective families.

Do you offer website design for childcare centers?

Yes, we design mobile-friendly, SEO-optimized websites that are easy for parents to navigate and convert visitors into leads.

Will you write content for our blog or website? ‘

Yes. We offer blog writing, page copy updates, and landing page content focused on topics parents are searching for and that position your school as a trusted authority.

Do you help with SEO (Search Engine Optimization)?

We offer foundational SEO services that include on-page optimization, keyword research, content improvements, and site structure enhancements to improve your rankings on Google.

Can you manage our email marketing or newsletters?

Yes, we build and manage automated email workflows and newsletters to nurture leads and keep current families informed and engaged.

Do you provide landing pages or lead forms for enrollment?

We design high-converting landing pages with embedded lead forms that connect to your CRM or email system, making it easier to capture and follow up with interested families.

Can you create marketing materials like info packets or flyers?

Yes. We design branded info packets, flyers, and print materials that help parents understand your value and make informed decisions.

How do you communicate with clients during the partnership?

You’ll receive weekly email updates, monthly strategy calls, and access to shared dashboards or documents for real-time collaboration.

Do you offer monthly reports or analytics?

Yes, we provide detailed monthly reports outlining ad performance, lead activity, website traffic, and social engagement.

How involved do I need to be in the marketing process?

We handle the heavy lifting, but your input is important. We may ask for approvals, access to platforms, or support gathering media like photos and videos.

Can you help us take photos or videos for our marketing?

Yes. We can coordinate professional photo or video shoots or guide your team on how to capture effective visuals.

Do you provide training for our staff on how to use your tools?

We offer onboarding support, walkthroughs, and recorded trainings to help your team feel confident using the systems we implement.

Will I have a dedicated account manager?

Yes, you’ll have a dedicated strategist who acts as your point of contact and project manager throughout the engagement.

Can we pause or change services during the contract?

We try to be flexible where possible, but major changes require notice and may need to be addressed during quarterly planning.

What happens if I already work with another agency?

We can collaborate during transition or step in to supplement existing efforts. Our focus is always on what’s best for your school.

Do you help franchise or multi-location childcare businesses?

Yes. We have experience working with both independent schools and multi-location networks, including franchise and corporate childcare brands.

How do I get started with First Steps?

Fill out our client application form and schedule a discovery call. We’ll walk you through the process and see if we’re a good fit for your goals.

Does First Steps provide marketing services for daycares?

Yes, First Steps specializes in digital marketing for daycares. We help daycare centers attract more families through targeted advertising, SEO, and engaging content strategies tailored to early childhood care.

Can First Steps help early childhood education programs grow enrollment?

Absolutely. We work with early childhood education programs to build strong online visibility, generate qualified leads, and convert interest into enrollments through full-funnel marketing strategies.

Do you offer marketing support for childcare centers?

Yes, we partner with infant and toddler care centers to create trusted and nurturing brand presences that resonate with parents looking for quality care for their youngest children.

Is First Steps experienced in marketing for preschools and Montessori schools?

Yes. We have deep experience with both traditional preschools and Montessori schools. Our strategies highlight each school’s unique educational philosophy and help parents feel confident in their decision.

Does First Steps work with Reggio Emilia-inspired schools?

Yes. We understand the values and approach of Reggio Emilia-inspired education and create marketing strategies that reflect the beauty and individuality of your learner-centered model.

Can First Steps support dual-language and enrichment programs?

Yes. We help dual-language schools and enrichment programs stand out by clearly communicating the benefits of bilingual learning and specialty offerings to parents through optimized web and ad content.

Do you offer marketing services for children’s museums?

Yes, we help children’s museums increase attendance, community engagement, and membership through targeted digital campaigns and storytelling that highlights educational impact.

Does First Steps work with children’s church programs?

Yes. We support children’s ministries and church-based youth programs with family-friendly marketing that aligns with your values and builds trust within your congregation and community.

Can First Steps help market after-school programs and extracurricular activities?

Yes, we work with after-school programs, clubs, and enrichment providers to reach busy parents and showcase the value of your offerings with clear, engaging campaigns.

Do you provide marketing services for ABA therapy centers?

Yes. We support ABA therapy providers with ethical, family-focused marketing strategies that build awareness and trust among caregivers looking for behavior therapy support.

Can First Steps help promote youth sports, dance, or gymnastics programs?

Yes. Whether it’s dance, gymnastics, or team sports, we create dynamic marketing campaigns that highlight your coaches, showcase student success, and attract new families.

Do you work with pediatric dental offices?

Yes, we’ve helped pediatric dental practices grow their patient base with local SEO, social media, and advertising that appeals to both kids and parents.

Can First Steps support marketing for indoor play spaces?

Yes. We help indoor play centers boost bookings, birthday parties, and walk-in traffic with bright, engaging marketing that captures the fun of your space.

Do you offer marketing services for speech or occupational therapy clinics?

Yes. We partner with pediatric speech and OT providers to increase visibility, educate parents, and build a strong referral base through search-optimized content and digital outreach.