
Daycare Marketing That Grows Enrollment & Builds Trust
First Steps is a boutique digital marketing agency built exclusively for daycares and early childhood programs. We help you connect with today’s parents and turn interest into enrollment.
The Right Families Are Searching.
Let’s Make Sure They Find You.
Parents don’t just want childcare. They want peace of mind. And that search starts online. If your daycare isn’t showing up where parents are looking, or your messaging doesn’t clearly reflect your care and values, families will move on to the next option.
We help you bridge the gap between the amazing care you offer and the way it’s perceived online. Through branding, content, and strategy designed by experts in both marketing and early childhood, we make sure your daycare isn’t just seen. It’s trusted.
Marketing Strategies That Fill Classrooms
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Our website and landing page development services are designed to create a strong online presence for your business, attract your target audience, and drive conversions. We specialize in crafting custom websites and landing pages that are visually stunning, user-friendly, and optimized for search engines.
With a focus on your unique brand identity and goals, we ensure that every aspect of your website or landing page is tailored to meet your specific needs. From responsive design and compelling content to intuitive navigation and strategic calls-to-action, we pay attention to every detail to deliver a seamless user experience.
Whether you're looking to launch a new website, redesign an existing one, or create high-converting landing pages for your marketing campaigns, our team of experienced developers and designers is here to help. We combine creativity with technical expertise to deliver solutions that not only look great but also drive results.
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Our SEO services are designed to boost your online visibility and drive organic traffic to your website. We use a strategic approach that includes keyword research, on-page optimization, technical SEO, and content strategy to improve your search engine rankings and attract more qualified leads.
With a focus on your target audience and industry trends, we create an SEO strategy that aligns with your business goals and drives sustainable results. Our team of SEO experts stays updated with the latest algorithm changes and best practices to ensure your website maintains its visibility in search engine results.
Whether you're looking to improve your website's ranking, increase organic traffic, or enhance your overall online presence, our SEO services can help you achieve your goals. Partner with us to elevate your SEO strategy and drive long-term growth for your business.
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Our paid advertising services are designed to maximize your online reach and drive targeted traffic to your website. We specialize in three key areas: paid search, paid social, and social media boosting.
With paid search advertising, we create strategic campaigns that target specific keywords related to your business. This ensures that your ads are shown to users who are actively searching for products or services like yours, increasing the likelihood of conversion.
Our paid social advertising services focus on platforms like Facebook, and Instagram. We create highly targeted campaigns that reach your ideal audience based on demographics, interests, and behavior. This helps increase brand awareness, drive website traffic, and generate leads.
Additionally, our social media boosting services amplify your organic content to reach a larger audience. By boosting posts and promoting content, we help increase engagement, expand your reach, and drive traffic to your website.
Whether you're looking to increase brand visibility, drive website traffic, or generate leads, our paid advertising services can help you achieve your goals. Partner with us to take your online advertising strategy to the next level and reach your target audience effectively.
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Our social media management services are tailored to elevate your brand's online presence and engage your target audience effectively. We take a strategic approach, combining creativity with data-driven insights to craft compelling content that resonates with your audience.
From content creation and curation to community management and analytics, we handle all aspects of your social media presence. We develop customized strategies for each platform, including Facebook, Instagram, TikTok, and more, ensuring that your brand's voice is consistent across all channels.
Whether you're looking to increase brand awareness, drive website traffic, or boost engagement, our social media management services can help you achieve your goals. Partner with us to enhance your social media presence and connect with your audience in a meaningful way.
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Our email marketing and newsletter development services are designed to help you engage with your audience, drive traffic to your website, and increase conversions. We take a strategic approach, creating customized campaigns that resonate with your subscribers and align with your business goals.
Our team works with you to develop an email marketing strategy that reflects your brand and targets your desired audience. We create engaging content that drives action, from promotional emails to newsletters, and design custom email templates that ensure a consistent look and feel across all communications.
We manage all aspects of your email campaigns, from scheduling and segmentation to monitoring and reporting, and provide detailed analytics to track the success of your campaigns and identify areas for improvement.
Whether you're looking to nurture leads, promote new products, or drive sales, our email marketing and newsletter development services can help you achieve your goals. Partner with us to create impactful email campaigns that drive results.
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Our blog and collateral development services are designed to help you establish a strong brand presence and connect with your target audience. We create high-quality, engaging content that resonates with your readers and showcases your expertise in the field. From blog posts and articles to whitepapers and case studies, we develop content that educates, informs, and inspires action.
Our team of writers and designers works closely with you to understand your brand and objectives, ensuring that every piece of content we create aligns with your brand voice and messaging.
Whether you're looking to drive traffic to your website, generate leads, or build brand awareness, our blog and collateral development services can help you achieve your goals. Partner with us to create compelling content that captivates your audience and drives results.
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Our branding services are designed to help you create a strong and memorable brand identity that resonates with your target audience. We work closely with you to understand your brand values, mission, and vision, and then develop a comprehensive branding strategy that reflects these elements.
From logo design and color palette selection to brand messaging and positioning, we ensure that every aspect of your brand is cohesive and consistent. We also provide brand guidelines to ensure that your brand is represented consistently across all channels and touchpoints.
Whether you're launching a new brand or looking to refresh your existing brand identity, our branding services can help you establish a strong and compelling brand that sets you apart from the competition. Partner with us to create a brand that resonates with your audience and drives long-term success.u into the minds of your prospects.
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Our conversion rate optimization (CRO) services focus on designing and testing strategies to improve the effectiveness of your website in converting visitors into customers. We analyze user behavior, identify areas for improvement, and implement changes to increase conversions.
Our process begins with a comprehensive audit of your website to identify conversion barriers and opportunities. We then develop a CRO strategy that includes A/B testing, multivariate testing, and usability testing to optimize your website for maximum conversions.
Our team of experts utilizes industry-leading tools and techniques to design and implement tests that deliver actionable insights. We continuously monitor and analyze the results to refine our strategies and ensure optimal performance.
Whether you're looking to increase sales, leads, or engagement, our CRO services can help you achieve your goals. Partner with us to improve your website's performance and drive more conversions.
Award-Winning Team
Our team combines nationally recognized talent with expertise in marketing and childhood development. With over 50 years of combined experience, we bring a powerful perspective to campaigns; one that blends creativity, strategy, and industry-specific insight.
Unparalleled Expertise
We understand what makes parents stop scrolling, start clicking, and feel confident in their decision. From the way families research to how they make emotional decisions about care and education, we build strategies that speak to what matters most.
Purpose-Driven Partners
At First Steps, we don’t just execute; we collaborate. As a boutique agency, we intentionally stay small so we can be deeply involved. We work side-by-side with you to amplify your mission, grow your community, and create a lasting impact for the next generation.
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Most clients begin seeing increased leads within 30 days of campaign launch, with continued growth over time.
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We work on a 9 to 12-month basis to align with your enrollment cycles and give us time to deliver meaningful results.
We also have a trusted network of vetted freelancers you can work with for short-term projects or if you have smaller budgets.
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Yes! All our strategies are custom-built for your school’s needs, goals, and budget.
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Absolutely. You’ll be paired with a dedicated Client Success Manager and have access to our full creative and strategy team.
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We’re hands-on. From strategy to execution to reporting, we take care of everything so you can focus on your school.
Frequently Asked Questions
Are You Ready To Take Your First Steps?
Please fill out this brief Client Application form for our Head of Marketing to review. If we believe it could be a good fit, we’ll reach out to you to schedule a Discovery call with our team.